Building a strong and recognizable brand is key to the success of your business. Branding provides your company with many benefits, from improving your customer loyalty to increasing brand recognition. Whether you're an established business or just starting, you can take your business to the next level with a strong strategy.
Finding the right voiceover artist if you're creating audio or visual content is critical. Your brand voice tells your company's story, including what you do and why you do it. You should figure out who your voice talent is before you even start producing a video.
This marketing brand guide will discuss how to build a brand with the right voice talent. Learn how to pick the right individual that's the best fit for your company.
Determine Your Target Audience
One of the first things you need to figure out when branding your business is who your target audience is. Some of the things you should consider include:
- Gender
- Age
- Location
- Interests
Figuring out these things will help you know what general characteristics you're looking for in voice talent. You might consider if you need a gender-neutral, male, or female voice. Think about if you want the voice to sound young or more mature.
Consider Their Accent
One of our other brand tips is to think about the accent of the voice talent. The accent of the individual doesn't have to match your geographic location. For example, if your business is based in Nashville, you don't necessarily need to go with a person who talks with a twang.
Many cities throughout the country and world are comprised of people of all kinds of backgrounds. Having a voice talent with a geographically specific accent can limit your target audience. You want to be inclusive and open.
One of the things you should keep in mind is where your video or audio content will be promoted. You can also pick multiple voice talents that have various accents depending on what markets you're targeting.
Review Examples of Previous Work
Professional voice talent will have a portfolio that includes samples of their work. You can ask them to read your test script in different ways to decide how it'll affect the result. Reading a script at different pitches and speeds can change how the final product feels.
You must communicate what you're looking for during the audition process. Sharing examples of your brand voice is a great way for voice talent to get a feel for your business. An experienced professional can tweak their performance to fit your needs and goals.
Partner With an Experienced Voiceover Artist
Choosing the right voiceover artist for your visual or audio campaigns can make or break your business. You want to go with voice talent that'll resonate with your target audience. Create lasting brand recognition by working with an experienced professional.
Voice Talent Now is here to connect you with voice talent around the world. You can browse the available voice talent on our website. Contact us to learn more about our services.